BA ILLUSTRATION STAGE ONE UNIT 1 Written ASSIGNMENT Part II

Part II: Visual Examples

Observation 1: 

{Intersect point between words and Images} 

words and image are inseparable, image as text, text as image

1.Jan Rajlich, 1984, poster for Opera performance The Stani Divadlo Brno

Instead of showing a real crime scene, the above images uses a knife to substitute the letter ‘I’ which tells us that it is a thrilling drama. Moreover, there’s a torn mark across the types, which emphasis the movement in killing. On the Knife, there is a red mark to represent blood. It helps to catch the attention of the reader and push the terror atmosphere to a higher level. Therefore, this image perfectly applied to the realness of purpose. Moreover, to strike a visual balance, we can see the name ‘Alan Berg’ and the torn paper image are laid on the same vertical line.

2. Herbert Bayer, 1928, Bauhaus Magazine Cover

This image combine the type with the illustration. The title ‘Bauhaus’ was drawn in a newspaper illustration form, together with some geometric forms and stationery images. In this situation, we can say the word ‘Bauhaus’ is type, as well as illustration. The image uses a confrontation composition to address the title in an effective way.  We can see the pencil is pointing at the word ‘Bauhaus’, which creates a reading flow to lead readers to read the title. Moreover, intersection of the triangular ruler and the shadow of the cylinder also points to the headline.

3. Laszlo Moholy-Nagy, 1923, typophoto poster for tires

To visualize the brand as well as the product, the above image distorted the brand’s name into a curve and make it as the path for a vehicle. The road itself becomes the type, and the type itself becomes the road. In this case, the word and the image are combined. Moreover, the car’s shadow is substituted by the letter ‘N’, which make the words and illustration inseparable.

4. Jaroslav Sura, "Pisné a Tance Jugoslavie," theatre performance of Yugoslav songs and dances poster by Jaroslav Sura, 1966.

Again, type and illustration intersect and form a unity. The type in this poster becomes the feather of the bird, as well as the title. Moreover, the bird’s image is only form by some big red color plates and some small black color plates. Furthermore, the type arrangement has a playful rhythm, which is like playing music. In addition to this, the type design is simply form by organic geometric forms, which makes a playful tone.

5. Jean Carlu, 1949, poster to promote Pan American Fly to Europe

Instead of showing different European Countries photos, Jean Carlu choose to integrate the elements of different European Countries and create unity with Illustration. In this image, the letter ‘E’ is enlarged and illustration are put into the letter. The illustrations used are geometric, and aligns with the letter ‘E’ For example, the weapon of the royal guard aligns with the vertical edge of the letter, and the hands of the train platform staff aligns with the right corner in the middle of the letter.